How this started

A gap in the market

Therapy directory pages featured countless similar blurbs with stock images. SEO-based pages hid relevant clinical information amid keyword stuffing. Local information on NHS resources was available through different websites. For someone who is already battling with intrusive thoughts and anxiety, finding assistance was an added challenge.

At the same time, Google’s quality guidelines for health-related content, which are based on the criteria of experience, expertise, authoritativeness, and trustworthiness, meant that websites that lacked such credentials and had evidence-based content were not performing well in the search results, no matter how empathetic the therapist was.